Newsletter cadence
One email. Every Friday. No drip campaigns, no "we miss you" pings, no promotional blasts. Average read-through rate last year: 64%. Average inbox time our editors spend on it: a full day.
64% avg. read-through, 2024
Membership · Issue 218
Join the Brotherhood.
Free. No OEM strings. One email opens 18 years of road reports, 11,000+ GPX routes, and 218,000 riders who've already logged the miles.
No spam. Unsubscribe in one click. We don't sell your email — ever.
What lands in 60 seconds
What you get the moment you join.
Membership is one email and a confirmation link. The moment you click it, five things unlock — and none of them ask for a credit card, a subscription, or a referral code.
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01
The Friday Newsletter
Our weekly road report. The week's best long-form reviews, a new GPX route, one piece of gear we've actually worn out, and what the forum is arguing about. Landed in your inbox every Friday morning, written by an editor who rode that week.
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02
Forum Access
Read, post, and ride-along with 218,000 registered members across 142 countries. 41,000 of them contributed in the last 90 days. Sub-forums for sport, cruiser, adventure, touring, off-road, and a dedicated beginners' thread staffed by IAM and MSSG instructors.
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03
The GPX Route Vault
11,000+ rider-verified routes across 87 countries. Every file is a downloadable GPX — plug it into your Garmin, your phone, or your bike's nav. Filtered by surface, distance, altitude, and "would I take a big adventure bike on this."
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04
The Member Map
Pin where you ride. See who rides near you. The map quietly became the largest crowd-sourced record of where real riders actually go — not the Instagram version. Members use it to find riding partners, not followers.
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05
MotoSummit Discount
Members get early-bird access to MotoSummit, our annual rider gathering — 4,200 attendees in 2024. Discounted tickets, member-only ride-outs the morning of, and a reserved corral at the Saturday night bonfire.
Reader-discovered value
Four things members say they wish they'd unlocked sooner.
We surveyed 2,400 members who'd been with us more than a year. These four came up again and again — usually followed by "I can't believe that was free."
GPX route vault
11,000+ files. Every route verified by a member who's ridden it. Average ride length: 184 miles. Average rating: 4.6 out of 5. Free, downloadable, no app lock-in.
11,000+ rider-verified routesMember map
142 countries represented. Used by members to find local riding partners, not to farm followers. The single feature our off-road and adventure riders cite as the reason they stay.
142 countries on the mapMotoSummit access
Early-bird tickets, member-only ride-outs, reserved corral at the bonfire. 4,200 riders attended in 2024 — roughly a third of them have been members for five years or more.
4,200 riders at MotoSummit '24
From the forum
“I joined for the newsletter and stayed for the GPX vault. I've downloaded 73 routes across the Pyrenees, the Cascades, and Vietnam. Every one of them was ridden by a member who left a note about where the fuel stops actually work. You can't put a price on a fuel stop that actually works.”
Final word
One email. 18 years of road reports. Free.
No card. No app. No twelve-step onboarding. One email field, one click, and the Friday newsletter is yours next Friday morning. Cancel anytime — though in 18 years, less than 2% have.
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